Amazon Twitter battle with Bernie Sanders, Elizabeth Warren spurred by Jeff Bezos

Amazon Twitter battle with Bernie Sanders, Elizabeth Warren spurred by Jeff Bezos

Amazon has lengthy been at odds with Senators Bernie Sanders and Elizabeth Warren over their criticisms of the corporate’s labor and enterprise practices. However the discord reached a brand new top final week when Amazon aggressively went after each on Twitter in an uncommon assault for a big company. With every new snarky tweet from an Amazon govt or the corporate’s official Twitter account, insiders and observers alike requested a model of the identical query: “What the hell is occurring?”

Seems that Amazon leaders had been following a broad mandate from the very prime of the corporate: Battle again.

Recode has discovered that Amazon CEO Jeff Bezos expressed dissatisfaction in latest weeks that firm officers weren’t extra aggressive in how they pushed again in opposition to criticisms of the corporate that he and different leaders deem inaccurate or deceptive. What adopted was a sequence of snarky and aggressive tweets that ended up fueling their very own media cycles.

The timing was seemingly not coincidental. Bezos and different Amazon leaders are on edge as the corporate is dealing with the biggest union election in its historical past at its Bessemer, Alabama warehouse. Election outcomes will probably be tallied early this week, and Amazon officers perceive that if a majority of the worker voters vote to unionize, it might set off a sequence response at different services, with the potential to power the e-commerce big to overtake the way it manages its lots of of 1000’s of front-line US employees. There was terror inside the manager ranks of Amazon the final time a union election was held at a US Amazon facility — and that was solely a small subset of a warehouse’s workforce, the vast majority of whom voted in opposition to unionization. That vote occurred in early 2014, and consisted of simply 27 technicians and mechanics at an Amazon warehouse in Delaware. In Alabama, although, the stakes are a lot greater with practically 6,000 employees eligible to vote. Bezos is aware of all of this nicely.

So when information broke final week that Sanders was planning to go to Alabama within the last days of voting, prime Amazon govt Dave Clark fired off a Twitter thread that began with the next publish.

“I welcome @SenSanders to Birmingham and recognize his push for a progressive office,” Clark’s account posted on Wednesday. “I usually say we’re the Bernie Sanders of employers, however that’s not fairly proper as a result of we really ship a progressive office.”

A couple of hours later, the official “Amazon Information” media relations Twitter account, with greater than 170,000 followers, snapped again in opposition to Home Rep. Mark Pocan, who had questioned Clark’s “progressive office” assertion by alluding to tales of Amazon’s tempo of labor being so demanding that employees need to “urinate in water bottles.”

“You don’t actually imagine the peeing in bottles factor, do you?” the official Amazon Information account tweeted. “If that had been true, no one would work for us.”

And after a back-and-forth with Sen. Elizabeth Warren that started together with her criticizing the corporate’s tax funds, the identical Amazon account “quote-tweeted” Warren with this message:

An Amazon spokesperson didn’t reply to a request for remark.

If Bezos wished the information cycle off of the union drive for a bit, it kind of labored. However as a substitute of speaking in regards to the union, media retailers and trade observers have been targeted on the rarity and judgment of a trillion-dollar firm sparring with highly effective lawmakers on Twitter. Amazon’s pushback on the congressman’s remark about employees peeing in bottles additionally ignited a brand new information cycle after The Intercept revealed inner Amazon communications acknowledging that contractors who ship Amazon packages typically defecate in luggage and urinate in bottles.

Amazon warehouse employees who’ve spoken to Recode over time say it’s certainly uncommon to listen to of a warehouse worker — versus a supply driver — urinate in bottles at work. However the larger level many make is that it’s not unusual for employees to take different measures, corresponding to limiting how a lot they drink, to cut back their want to make use of the toilet for concern of lacking their manufacturing quotas or getting written up by supervisors for an excessive amount of “time without work job,” as Amazon calls it.

Within Amazon, rank-and-file workers had been additionally perplexed by the corporate’s Twitter strategy. “Suspicious exercise on @amazonnews Twitter account,” was the title of 1 inner assist ticket — known as a bother ticket inside the corporate filed by an Amazon safety engineer final week, in response to a screenshot considered by Recode.

“Over the previous two days, there have been two threads by @amazonnews in response to feedback made by US Authorities officers which have obtained appreciable consideration,” the ticket reads. “The tweets in query don’t match the standard content material posted by this account.”

The safety engineer famous that the tweets had been posted utilizing Twitter’s internet app slightly than Sprinklr, the social media administration software program sometimes utilized by the Amazon Information account to publish tweets.

The tweets, in response to the safety engineer, “are unnecessarily antagonistic (risking Amazon’s model) and could also be a results of unauthorized entry.”

The assist ticket was closed with out motion, in response to a supply.

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